STRATEGIC. AUTHENTIC. IMPACTFUL.

Every Story Has a beginning

Read my story below

  • My Beginning

    ALABAMA BORN & RAISED

    I grew up as the fourth generation of my family to raise Polled Hereford cattle on a small operation in Beauregard, Alabama.

    My life was full of the outdoors, animals, experiential learning, and growing up alongside my older brother and sister.

    This is where my spark for agriculture, serving others, and being a voice for the voiceless, all began.

  • Somewhere in the middle

    FINDING PURPOSE IN DISCOMFORT

    From an early age, I have always enjoyed the art of communications. As a Clover Bud in 4-H, the joy of public speaking motivated me to find my voice.

    When serving as a National Beef Ambassador, my voice was used to connect with empathy and clarity when telling my own story and those of others.

    Now, whether presenting to a large audience, writing articles that elevate the voice of others, or connecting with a small group while facilitating a workshop, the art of communication has continued to give me a strong sense of purpose.

    I continue to approach every opportunity to communicate a story as a chance to ‘give my best,’ even if it makes me uncomfortable.

  • TODAY

    DREAMING BIG DREAMS

    Norman Borlaug said “Dream big dreams. Because only big dreams have the power to move men’s souls.”

    As a father, husband, brother, son, friend, co-worker…titles in life aren’t the end goal.

    Serving my family, being an intentional leader, and helping others in my sphere of influence accomplish their goals, is what I know will help ‘move men’s souls,’ both in my life and others.

    Success isn’t about ‘getting someplace,’ but rather experiencing each of the moments that lead us there.

Telling the story

Experience the fulfilling stories that have brought me joy in the professional space

Earned & Paid Media

Pop Sugar

This Modern Cowgirl Is Keeping Sustainability in Mind on Her Fifth-Generation Ranch
In collaboration with the Beef Its What's For Dinner team, we partnered with Pop Sugar to feature Kacy Atkinson of Wyoming in a non-traditional article discussing her role as a woman on the family ranch.

The article was published in 2022 and saw over 10+million views through social and online readers.

Washington Post

A future for agriculture: the next generation of beef sustainability
Utilizing three Trailblazers and spokespeople for the Beef Checkoff, the Washington Post paid media engagement was a huge win in 2024.

Alli Fender, California; Macey Hurst, Missouri; and Anna Kobza, Nebraska, were all featured in this article through elevating their voice to a consumer facing audience on the importance of sustainability.

VANITY FAIR

Pro Rancher Reviews Ranch Life In Movies & TV (Yellowstone, 1883 & More) | Vanity Fair
Tucker Brown, Trailblazer, and Beef Checkoff spokesperson was featured on Vanity Fair to start 2025, in a unique opportunity to dispel myths around ranch life.

The video released a little over two weeks ago, as of April 14, has over 160,000 views.

WRiting Samples

MASTERS OF BEEF ADVOCACY (MBA)

Newsletter Production
Since my arrival to NCBA in 2021, my team has averaged over 15 newsletters per year.

We have a 30%+ open rate and send every newsletter to an audience of approximately 16,000+ MBA graduates.

Each newsletter focuses on a personal story or provides relevant insight to the audience’s advocacy skill development, as seen in the latest newsletter sent earlier this month, with a focus on Earth Day.

Trailblazers

Beef Advocacy Strengthened with New Trailblazers 
I am responsible for administering the Trailblazers Advanced Advocacy & Spokesperson Development program, on behalf of the Beef Checkoff.

I write and send press releases for the broader Beef Advocacy, Training, and Engagement program, working to promote and advertise the program with our trade media partners.

All press releases are reviewed and approved by both the Cattlemen’s Beef Board and the United States Department of Agriculture.

You can learn more about the Trailblazers program here.

Center for Beef Advocacy

Amplify Your Voice - Safeguard the Beef Community
After re-structuring existing programs in 2021, I ideated, designed, and launched The Center for Beef Advocacy.

This new website provided a point of engagement for 28,000+ MBA graduates and Trailblazers to rise to the occasion and respond to activation opportunities, through proactive communication on social media and via professional development.

Since introducing the Center for Beef Advocacy, I have created the following outward facing public relations pieces to help safeguard animal agriculture:

  • Call to Actions

    • 320 social posts.

    • ~ 6,000,000 social reach.

  • Building Better Webinar Series:

    • 5 educational webinars with over 500+ attendees. 81% of attendees indicated the webinars were extremely helpful.

    • 4.2 out of 5 Likert scale rating on advocates perceived preparedness to advocate for the industry upon attending.

Scientific Publications

Six Journal Publications

2019-2024

Since 2019, I have authored six publications, including the Journal Article of the Year for the Journal of Southern Agriculture Education Research. You can view my Google Scholar profile here and learn more about my work in academia.

Fertilizer Focus

2020

In 2020, I authored a global communications piece that was published in Fertilizer Focus, the world’s largest Fertilizer publication.

This article may be viewed here. For reading convenience, navigate to pages #72-75.

Impactful Programs

At the heart of communications, lie the people who make stories come to life. The experiences, challenges, hardships, loss, and celebration of wins - all culminating in a raw form of connection with an audience member, reader, or viewer.

Much like the heart of communications my programs are no different.

Ideating, designing, and launching the Trailblazers Advanced Advocacy and Spokesperson Development program on behalf of the Beef Checkoff was an honor. Now, watching it grow under my leadership to a bank of 40+ dynamic, elite, spokespeople, who can respond to issues, be proactive in their outreach, and collaborate to make sure the right stories are being told for the beef community is why the program was started in the first place.

As the Trailblazers “sherpa,” helping serve as their guide and the person who ‘packs their pack’ with the right tools, skills, and information, I am proud of what we’ve been able to accomplish since the program first began in 2021.

BUT, don’t take my word for it - hear straight from the source.

In the room together

Since 2019, I have been a trained workshop facilitator in the art of Appreciative Inquiry and have developed a niche for helping people grow in their abilities to:

  • Become a more confident communicator.

  • Advance their awareness of public speaking.

  • Create awareness for social media best practices.

  • Establish an understanding of working with the media.

  • Understand and practice writing stories that connect with diverse audiences.

  • Acknowledge how to move forward and implement these newfound skills through their work as communicators.

While helping my audiences achieve these elements and more, I have worked with over 10,000 training participants and executed close to 200 workshops.

What People Are Saying After attending my workshops

“Chandler is amazing at encouraging people to get out of their shell. He keeps the ball rolling and has a gift of bridging between each task and makes everyone feel confident.”

— Program Attendee

“Chandler does a great job making everyone feel heard and recognizing areas of the program that can be changed for the next day.”

— Program Attendee